The Art of Selling Your Professional Advice

Marketing Strategies, Contract Negotiation Services and Management for Specialists, Consultants, and Experts. Andrea Reynolds...building meaningful "advice empires" for American and Canadian clients since 1977.

"Why give away your advice... when you can name your price?"

Andrea Reynolds, Chief Strategist, Speaker, Author.
adviceempire@gmail.com

Get paid for what you know. Get paid to promote yourself. Earn more than you ever have... with effort, not ego.

I am criss-crossing the United States in my office-on-wheels, meeting and interviewing experts for my book, Your Wisdom is Worth a Million. I'm presently in the Washington DC area. You can reach me easily by email and cell phone. Appointments are required for phone consults.

See my speaker agency website:
CommissionFreeSpeakers.com Click

Retain my services for an hour, a day, a week, a month, a year...

I'm available to speak at your conference, convention, college, or corporation, on:

1. Build Your Knowledge Empire (or Rebuild After Adversity)

2. 25 Ways Experts and Consultants Leave BIG Money on the Table

3. Your Wisdom is Worth a Million

You can book an appointment with me by email, phone, in person; arrange a small group seminar, or invite me to speak at your next meeting... at any time.

1 DETERMINE what has appeal or is newsworthy about you. You won't get any exposure if you're not newsworthy to your "public". As David Ogilvy, the advertising executive, put it "The quickest way to kill a mediocre product is to make people aware of it."

2 DOCUMENT your successes. Keep a file of letters, memos, thank you notes, and clippings that praise your successes. Photocopy anything about you that must be kept in company files.

3 WRITE articles and technical papers that carry your by-line, or write a book on your special area of expertise or interest. The quickest way to get media coverage is to write a stimulating or controversial book.

4 SPEAK about your special community or professional concerns, your hobbies, your particular career or position, to youth and community groups, professional associations or conferences.
  
5 JOIN theatre groups, volunteer organizations, trade or professional associations or social clubs to enhance your visibility within the community, industry or profession, and to develop contacts that can someday provide you with advice or introductions.

6 VOLUNTEER for high profile positions such as association or company spokesperson or committee chairperson. Public relations, publicity and fund drive chairpersons are often interviewed and quoted in the course of their responsibilities.

7 RESPOND to issues by writing to the Letters to the Editor department at your local or national newspaper or magazine. Call your local radio morning program or phone-in show and voice your opinion.

8 NOTICE what's going on in your community or company and who's who in the media, news and sports. The more you know and the more people you're aware of, the greater will be your ability to plug into events and make contact with the people who can give you exposure.

9 PREPARE a press kit that is appropriate to the kind of exposure you want. Consider an updated biography or resume, action as well as formal head shots, reprints of significant publicity, copies of speeches and published articles and papers.

10 ARRANGE to have a reporter, photographer or camera crew cover any newsworthy event from a controversial speech to a presentation of an idea you have to solve a public problem. Editors and program directors are always looking for news and feature ideas and you might just be what they're looking for.

Andrea Reynolds, marketing strategist for how-to experts
www.AndreaReynolds.com