You
could be profiled in Andrea's next book(s)
Be in Andrea's series
of books on ...establishing yourself as an expert in order to
sell your advice
My future book series will
feature experts of various income levels who have built - or
begun to build - their own one-person "knowledge/advice
empires" by following the principles of other, more famous
experts. I've identified those principles and have been teaching
my 12 contrarian principles
to clients since 1979.
I plan to include real experiences
from real people. You're welcome to contribute a few paragraphs
to any of the questions below. If your personal experiences are
appropriate for inclusion, I'll acknowledge your contribution
and will list your contact information in the resources section.
You can email your stories
or challenges to me info@AndreaReynolds.com,
or mail to:
Canada: Andrea Reynolds, 359 Geneva
Street, Ste. 401, St. Catharines Ontario L2N 2G5
US: Andrea Reynolds, Box 1106,
Lewiston NY 14092
1. In which niche do you claim expertise?
2. How long has this been your niche
expertise?
3. What other niches have you claimed
in the past. List all.
4. Describe your client market and why
they come to you.
5. How did you obtain your body of knowledge?
6. How did you get started? (Catalyst?
Pivotal event? )
7. In what ways have you built a following?
8. In what formats do you package your
advice?
9. What do you give away for free?
10. How do you handle requests for free
work?
11. What collateral materials do you
use?
12. How did you position yourself?
13. Do you have a slogan?
14. Do you work alone, have partners,
have staff?
15. What traits do you possess that an
expert ought to have?
16. What tangible products have you produced?
17. What obstacles have you faced? How
did you overcome them?
18. What drawbacks to being successful
have you experienced?
19. What was your gross income over the
past 12 months from your niche expertise alone? (Omit investments,
lottery winnings, full- or part-time employment, child support
and alimony, settlements, government assistance, etc.?) While
this info won't be attributed to you, I want to convey
realistic income possibilities to readers.
a. under $10,000
b. between $50,000
c. between $50,000 and $100,000
d. between $100,000 and $250,000
e. between $250,000 and $500,000
f. between $500,000 and $1,000,000
g. more than $1,000,000
20. Have you already hired a marketing
person to assist you in your desire to build an empire?
21. What kinds of agents, publicists,
marketing people have you hired?
22. How much capital do you plan to invest
in your promotion and marketing plans?
23. How do you raise the capital you
need?
24. What challenges have you faced that
you have overcome?
25. What challenges in your practice
are you still facing that you need assistance with. (Could be
anything.)
Please provide your name
and address, web site address, email address, and phone number
so I can contact you if I have any questions or need more info
from you.
Thanks for your contribution.
Andrea Reynolds

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