Can you truthfully answer YES to each
of the following? If not, which ones don't fit? (continued below)
Contest
You could
win $1,000 worth of Andrea Reynolds' empire building services
or products
Simply answer these questions
honestly. 1) What's keeping you from achieving recognition
and financial success as a leading authority in your specialized
expertise? 2) What support do you think you need in order
to reach the success you desire?
Tell Andrea... She will choose
the winning entry on June 15, 2005.
Enter as often as you wish
but each entry must be different.
See
Official Entry Form
(No entry fee; no purchase required).
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__ 1. You are self-employed, rather than
employed by someone else... except when you are in transition
from the latter to the former.
__ 2. You are in it for the long haul;
this is a lifetime business... not one you will sell once it
makes a profit.
__ 3. You have one narrow, consuming
passion not quite to the point of obsession.
__ 4. You consider your one niche as
your life's work and do not change to a new expertise every year
or two, nor have multiple, unrelated areas of expertise.
__ 5. You are a specialist, not a generalist.
__ 6. You can articulate your expertise
in two to four specific words, not as an "umbrella"
term such as "success", "leadership" or "communication".
__ 7. You position yourself as an authority
on a subject, not as an author.
__ 8. You require that all your services
and products radiate from one central theme (expertise).
__ 9. You sell your specialized knowledge
and advice - usually by the hour, day, or project - you don't
give it away for free to sell products.
__ 10. You package your unique advice
in at least three ways - as books, tapes, newsletters, consultations,
speeches, etc. which are tangible forms of his intangible advice
and knowledge.
__ 11. You love to be visible and take
every opportunity to be visible; not necessarily for fame, but
because of the pride in what you have to share.
__ 12. You want to be a household word
as the person whose name comes immediately to mind when anyone
asks, "Who's the expert on ____(your expertise)______?".
If these 12 statements apply to you,
Andrea would like to interview you for her book or newsletter.
