Advice

Ask Andrea... When You Need Strategic Promotional and Positioning Advice for your Empire
Phone consults - Office consults - Lunch meetings - Tutorials - Brainstorming - Weekend Retreats - Advice by Direct Tweet

My baker's dozen of easy, affordable ways you can obtain my advice:

1. Do It Yourself - How-to Manuals to help you sell your advice.

2. Weekly Consults by Phone: 15 to 60 minutes at a time.

3. Weekly Consults by Skype: 30 to 90 minutes at a time.

4. Webinars on specific advice empire-building steps.

5. Podcast series on specific advice empire-building steps.

6. Office appointments: One-on-one discussions: my office.

7. House calls: One on one discussions at your office.

8. Brainstorm or brain-picking sessions over lunch, brunch or dinner.

9. Weekend retreats that saturate you with everything you want to know.

10. Small group, do-it-yourself, weekend seminars.

11. Advice by direct Twitter tweet.

12. Advice by email, one question at a time.

13. Keynote presentations and breakout sessions arranged by your organization's organizers.


Let's get one thing straight: I'm against working for free if you have advanced degrees and years of experience in your field. For you, I don't advocate writing for free, speaking for free, consulting for free, publishing for free. I've tried it and there is no payoff. Working for free teaches others you don't value your expertise...so why should they?

Your time and expertise are valuable. Be efficient. The goal is not to build a list of freebie-seekers. The goal is to get paid, even if only to promote yourself.

I give you - for a fee - strategic advice to help you generate income from any or all of these (I'll teach you how I received payment from all but two of these):

  • articles
  • associations
  • cassettes, CDs and DVDs
  • columns
  • consulting
  • contracts
  • counseling
  • blogs
  • booklet marketing
  • book marketing
  • classes
  • columns
  • copyright violations
  • keynotes
  • licensing
  • manuals
  • mentoring programs
  • newsletters
  • podcasts
  • proposals
  • radio appearances
  • school
  • special reports
  • talk show hosting (radio + TV)
  • television appearances
  • tip sheets
  • seminars
  • speaking
  • teleclasses
  • webinars
  • workshops
  • unpaid client invoices
  • and anything else you can think of that you're currently, or considering, giving away for free.

If I can do it - and I have - you can do it. I'll teach you how. Retain my brain in affordable increments and email me your questions in advance - this will save you both time and money:

Phone consults (no speaker phones, please)
15 minutes... $75 per person
30 minutes... $150 per person
45 minutes... $225 per person
60 minutes... $300 per person

Use this convenience PayPal button to prepay with your debit or credit card (Visa, Mastercard, Discover, Amex):

Please adjust the quantity by 2, 3, 4 to reflect the amount of time you desire. You'll find it's worth every penny and I'll send you the recording of our phone/live session.

Office appointments (work in progress)

My office (city of Erie):
Your office (within 200 miles):

Corporate brainstorm:


Your options are: (This part is a work in progress).

ONE Partnership marketing brainstorm session (within 200 miles, as long as it takes):
TWO Private face-to-face consults over lunch, brunch or dinner (Erie PA, 90 minutes, you pick the restaurant and pick up the tab):
FIVE Office visits (my office in Erie PA, 50 minutes):
TWO House Calls (your office, within 200 miles):
TEN answers by email anytime (reply in 4-24 hours):
FIVE 15 minutes of phone advice (by appointment; send question ahead):
FIVE Twitter tweets (Direct, to keep it private): One question in 140 characters; one smart answer in 140 characters: $____ (It's not so easy to give brief advice that's beneficial.)

* 200 miles from Erie PA is:
OH (Cleveland, Youngstown, Akron-Canton, Kent, maybe Toledo and Columbus),
PA (Meadville, Pittsburgh),
WVA (Morgantown, Wheeling),
NY (Buffalo, Rochester, maybe Syracuse),
ON (St. Catharines, Hamilton, Mississauga, Toronto),
and points in between.
Round trip mileage expense is charged at $1 per mile.
I'll record and send you the recording of our session at no extra charge.



Old stuff I'm deliberating on:
What's your specific Advice Empire Building question?
If your concern isn't listed here, don't let that stop you from contacting Andrea.

PLANNING

  • Setting up a consultancy
  • Charging for your advice
  • Developing multiple profit centers
  • Establishing a code of ethics
  • Protecting your intellectual property
  • Starting a school or an association
SPEAKING
  • Establishing, quoting and raising fees
  • Getting organizations to engage you
  • Seminars: conducting and development
  • Public speaking skills

MARKETING & PROMOTION
  • Finding and tapping new markets
  • Developing newsworthy publicity ideas
  • Media and press interview skills
  • Media relations (making contacts)
  • National media appearances
  • Endorsements and spokesman activities

WRITING & PUBLISHING
  • Column syndication
  • Book and booklet publishing
  • Newsletter development, publishing, promotion
  • Proposal writing and presentation
  • Report and manual development, publishing, promotion

NEGOTIATING FEES AND TERMS
  • Television and talk radio hosting
  • Commercial voice-over work
  • Endorsement contracts
  • Publication contracts
  • Speaking engagements


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