Andrea Reynolds was considered
"least likely to succeed" by her high school teachers
and classmates. After attending 7 universities in 3 countries
she graduated with a degree in both marketing and family studies.
She has hosted and co-hosted talk radio in both the US and Canada,
hosted a television show, published how-to books for over 20
years, published 6 newsletters, and syndicated an advice column.
As a marketing strategist, she has been hired by some of the
most brilliant experts and independent
professionals
in the world as well as Fortune/Financial Post 100 corporations
for her marketing solutions and strategies.
Andrea has appeared as
an occasional guest expert on CBC's "Morningside" with
the late Peter Gzowski, CFRB, on "Dini", CityTv's "Breakfast
Television", Global News at Noon, CBC Evening News, and
was quoted in Time, Success, USA Today, Entrepreneur, Globe and
Mail, Financial Post, National Post, Canadian Business, Toronto
Star, etc. She has been listed in various "who's who"
directories in Toronto and Canada.
She became her own first
client in 1977 after attempting to hire a Toronto public relations
firm to gain exposure for her (then) wardrobe consulting service.
The agency wanted a $3,000 fee to "take a few editors to
lunch to talk about her." Marketing degree in hand, Andrea
knew she could do as much for herself for far less money. As
she became more visible two author-management consultants asked
her to promote them and her expert-promotion practice was launched
in 1979.
Civility and Class
in Self-Promotion: Write your own Code of Conduct
Civility as a Marketing
Tool in the Medical Practice (MD, DC, DO, DVM, DDS, ND, PhD)
Civility as a Marketing
Tool in the Law Practice (Real Estate Profession, etc.)
Million Dollar Advice
Empires: Celebrities
Who Have Built Theirs and What It Will Take for You to Do It,
too.
Think like a Celebrity
Expert to Multiply Your Fees and Revenues
Claiming Expert Status:
A Dozen Ways
to Position Yourself as the Leading Authority in Your Specialized
Field
The Leading Authority:
How to Create
a Demand and Build a Following for Your Professional Service
or Practice
The HALO Formula:
12 Contrarian Principles for Building Your Own How-to or Knowledge
Empire Andrea
Reynolds briefly explains the 12 principles she identified that
will actually put money in your bank account. You've heard all
about Branding... it's the latest, and supposedly smartest, marketing
method for businesses. It may be great for getting exposure.
Problem is... it's just not effective for Professionals who
counsel or advise.
Dare to
be Visible: Smart and outrageous ways get attention, recognition
and respect.
Celebrities get attention easily, sometimes even more than they
want. But what about the rest of us? If you're hoping to get
noticed, or are feeling invisible in your professional life,
this presentation will give you smart ideas you never thought
of. (A special presentation is offered to students in grades
4-13, and university.)
Creative
Self-Promotion for Experts ...How to promote your advice, service,
practice or book by writing, speaking, appearing on TV and radio;
without advertising, cold-calling, or spending a lot of cash.
Plus many unusual, offbeat, and practical ideas to have clients
come to you.
Sell Your Wisdom:
30 Ways to Package and Sell Your Advice and Knowledge Everything you develop should
be working for you in 3 or more ways. Writing a book, speaking
and consulting are the 3 most popular ways to sell your wisdom
and advice, but there are many more. Andrea Reynolds will show
you examples of 30 more ways for your already-developed work
to earn more income for you. (Reports are available for sale
to audiences)
Farewell to welfare:
Build a better life as a recognized expert
The Leading Authority:
How to Create a Demand and Build a Following for Your Professional
Services or Practice
This is a two day seminar for consultants, specialists and professionals.
Learn how Tony Robbins, Martha Stewart, Dr. Laura, Richard Simmons,
Deepak Chopra, Charles Givens, and others, created and built
six-figure, multi-million, and billion dollar empires by packaging
and selling their knowledge and advice and building a loyal following.
A creative contrarian, Andrea Reynolds has interviewed and observed
experts who have built advice empires of various sizes, and identified
specific methods and techniques which contradict conventional
wisdom. Andrea believes her methods also can be successfully
implemented by people who have a specific body of knowledge they
hadn't considered marketable, by recent graduates, and by people
stuck in jobs they hate. (Two day seminar)
Turning Free Publicity
into Paid Activities.
At first, receiving press coverage was exciting and it helped
you generate some book sales and some visibility. But lately
you've been getting interview requests from journalists which
require you to do a lot of fact-finding and analysis. It seems
the journalist gets accolades and payment for all the research
you did for a great story, your sources get more coverage than
you and neither your book nor your web site are mentioned. This
seminar shows you specific steps you can take to get the respect
and recognition you deserve and get paid for your knowledge and
advice. (3 hour seminar; 6 hour workshop)
"You're
Smart... Why Aren't You Earning Enough?" Smart Tips that
Take You from Chronic Financial Crisis to Financial Comfort Have you ever asked yourself
that question? Are you writing for free, speaking for free, or
giving away your time and advice for free? Are you having trouble
saying no to inappropriate requests? Are you accepting projects
that don't pay you enough, or are you turning away projects which
could pay you what you need? Learn
very specific ways to stop under-valuing and under-pricing yourself.
Specific tips to
change your thinking, change your behavior, and change your financial
picture.
(Booklets are available for sale to audiences) (One to three
hours)
Self-Syndication:
How to Start a Successful, Syndicated Newspaper Column and Build
a Following of Loyal ReadersThink about this: If you were to generate
contracts with 100 daily newspapers for writing one weekly advice
column, at a conservative average rate of $30 per paper
(some will pay more, some will pay less) you'd be grossing, potentially,
$150,000 a year, not to mention the increased book sales and
paid speaking engagements which will result from your visibility.
This seminar will teach you what you need to know. (Three to
six hours.)
Profitable Proposals: How to Land Lucrative Corporate
Contracts.. from First Contact to Completion. You've just
received a Request for Proposal (RFP)... now what do you do?
Will you write the proposal or decline? This seminar shows you
how to evaluate opportunities and if you follow through, the
steps to take that will put you in the driver's seat. (3 hour
seminar; 6 hour workshop)
Jump Start
Your Creative Genius... Creative Thinking to generate more ideas,
answers, solutions Andrea
Reynolds shows us how our creative thinking can result in success:
solving problems, discovering new options, and creating new businesses
or products. In this 3-hour workshop she challenges her students
with "brain aerobics" such as zigzag thinking, hurricane
thinking, six-hat thinking, and ghost thinking. (Three hours) Booklets
are available for sale to audiences.
Talk Show
Guestmanship... How to be a Terrific Guest Expert and Be Invited
Back
Interviews
and Appearances... What to Do When the Press and Media Call
Successful consulting:
switch from employment to independent practice
Brainstorm session:
consulting and practice challenges
Profitable Proposals: Land lucrative corporate
contracts
Identify and define
your own unique niche
12 Principles to take
you to leading authority status
Write your 12 month
self-promotion plan
Package and sell your
advice in 30 or more ways
Create newsworthy
stories the press and media love
Why Aren't
You Earning Enough?" Tips for those who can't afford to
invest in themselves
Simple web site tips
that present you and your services effectively
Generate $25,000 to
$25 million for your special project
Make money writing
articles for magazines
Publish your print
newsletter for profit
Speaking
Professionally... How to Earn a Great Income as a Speaker
Set, quote and boost
your speaking fees
Negotiate your own
speaking engagements like an agent
Make money doing commercial
voice-overs
Host your own radio
talk show
Hold your own profitable
group seminars
Start your own speaker
agency in your niche
Position yourself
as a $30,000+ per hour speaker
Master Course: Learn
to teach Andrea's techniques and methods to your clients
