Positioning, Visibility and Marketing Campaigns

See also: Book Marketing Campaigns

One Month Campaign for Corporate Spokesmen, Specialty Practices and Consulting Firms to...
• Generate Credibility
• Position Yourself as the Leading Authority in your industry or niche expertise
• Promote your platform
• Generate goodwill
• Build a following of loyal fans
• Increase Speaking Engagement Invitations
• Attract Syndication Contracts
• Attract Publishing Contracts
• Expand Client Base, etc.

Choose which results you wish to achieve, then print the page:

Strategic empire-building blueprint/strategy

Determination of new client markets.

Ways to build a buzz, a following, and an empire.

Refinement of your niche expertise.

Pricing and fee policies.

Newsworthy stories for press and media.

Promotional materials: news releases, speaker's kit, etc.

Systems for assessing assignments/criteria for accepting.

A column syndication campaign.

Contract for self-syndicating your column.

A campaign for paid speaking engagements.

Contract for speaking

Answers to your questions.

Assessment of your current proposals and contracts

Your own Code of Ethics.

Script development for speaking engagements

Media skills training

Platform skills training

Web site improvement

Talk show proposal development

Demo tape critiques

Speaking, writing, consulting contract negotiation

Licensing of your publication and other rights

Ways to handle unkind competitors, hard to please clients, and dream-killers

Brainstorming solutions to any challenge
 
Investment for all-inclusive, comprehensive progam is:
- Sole Practitioner: $15,000 to $20,000 per month.

- Partnership: $30,000 to $40,000 per month.

- Corporations and professional associations: $80,000 to $98,000 per month.

- Not-for-profit Organizations: $60,000 per month.




Specialized programs

1. MARKETING CAMPAIGN FOR ADVICE COLUMNISTS
For detailed description:
Column Marketing.

2. MARKETING CAMPAIGN FOR NONFICTION BOOK AUTHORS
For detailed description: Book Marketing Campaigns

3. ON LOCATION AT YOUR OFFICE
Andrea will bring
her office to your office anywhere in US or Canada to achieve several months of marketing planning and implementation in 4 weeks.
 
4. A LA CARTE PROMOTIONAL AND POSITIONING ADVICE
- Private 30 minute consult as you conduct your own campaign.

-
Private tutorial on any area of selling your advice and building your advice empire.

- Your empire strategic plan assessed to show you what's more effective and where you can save time and money.

- Manuals and reports to show you how to do your own marketing.

- Ongoing advice as you require: 4-52 weeks
 
5. APPRAISALS, EVALUATIONS, REVIEW, CRITIQUE
Evaluation and assessment of any marketing plan, proposal and contract review, for columnists (columns), consultants (services), authors (books), speakers (presentations).