- contract and fee negotiation
- column syndication
- radio show syndication
- book marketing
- speaker marketing (except through the directory)
- author-expert marketing
- positioning campaigns
- critiques of contracts and proposals
- literary agenting
- speaker agenting
- marketing plans
- tutorials
- web site creation/publishing
- online marketing classes
I'm changing horses...
from marketing your empire to rebuilding my own empire as an investigative journalist and speaker through my books, articles, columns, seminars, media appearances and public speaking...
The reason I've stopped is because people must have assumed I was rich and expected that I should perform all my consulting and marketing services for new clients at no charge. I've lived ten years with little income. (That probably shocked you.) I can't tell you how many times a week people became enraged, argumentative, or insulting with me when I explain that I expect to be paid for my professional support, methods and smart advice, and that I can't invest my time, money and energy in their careers for free. I found their anger and expectations perplexing and confounding. It's a shame they wouldn't hire me because I have helped a lot of people through the years to multiply their incomes and raise their profiles to local and national celebrity status.
So I have finally given up trying to market and support others who don't respect or value my expertise enough to pay me, and from now on will treat myself as my own and only client.
The following is excerpted from my previous web site:
Your Wisdom Could Be Worth a Million!
Most people on the planet
have a passion for a subject they know a great deal about -
technology, the future, safety and security, mortgages,
fibromyalgia, brain cancer, Greek cuisine, starting a
business in China, fly fishing, manatees, vinegar, bubbles,
handgun legislation, beading, personal finance, etc. - and
they may not realize that others will pay to obtain their
knowledge. But it's true. Your advice, wisdom, opinion,
knowledge and experience are valuable to others. You don't
have to have degrees, only be smart, organized, fearless
and articulate.
My 12 Contrarian Principles for Building Your One-Person
Knowledge or Advice Empire
1. Do the one thing you absolutely love and charge for it.
2. Ignore the dream-killers around you.
3. Promote your own name rather than a company name.
4. Position yourself as the leader in your niche, not a
follower or an also-ran.
5. Narrow your niche even more or create a new niche if
necessary.
6. Multiply yourself by offering your specialized knowledge
in a variety of formats.
7. Attract people to you, rather than "knocking on doors"
to get clients.
8. Avoid obvious paid advertising.
9. Avoid working for free.
10. Get paid to promote yourself.
11. Do fun things that just happen to be newsworthy.
12. Be a memorable person: a contrarian, a maverick, a
pioneer, a rebel.
My passion for the past 30 years (since 1977) has been to
position, package and promote people just like you. I want
to see people find you, contact you, hire you, order from
you, pay you, utilize and implement your advice, refer and
recommend you, rave about you, and return to you again and
again for more of your specialized
wisdom.
Earn by Writing... books, booklets,
columns, reports, articles, newsletters,
etc.
Earn
by Speaking... keynotes,
commentating, narrating, voice-overs,
etc.
Earn
by Teaching... podcasts, online
classes, seminars, workshops, webinars, training, etc.
Earn
by Leading... consulting, coaching,
counseling, brainstorming, etc.
Earn
by Hosting... online radio,
commercial radio, radio "minutes", commercial TV, etc.
Earn
by Licensing... courses, books,
calendars, merchandise, etc.
Earn
by Finding... other specialists,
contracts, speakers, etc.
Earn
by Serving Others... personal services,
professional services, etc.
If for some reason you want my phone advice
on any of the above, you can
contact me for a 30 minute consult for $100.00. Just ask.
PHONE
ORDERS:
Your debit
card with VISA logo or credit card is accepted in US
funds...
(412) 440-3704
(orders
only please)
Use
the convenient PayPal payment button below...
