FREQUENTLY ASKED QUESTIONS


Send me your questions.



Andrea, what's your mission? My Mission: To TEACH consultants, advisors, specialists and spokesmen the smarter marketing principles it took me years to discover by trial-and-error... to increase your income not just your professional visibility.

Are you writing a how-to manual on your contrarian marketing philosophy and methods? Yes. My contrarian method gives you the opportunity not only to put into practice my methods but I give you an opportunity to ask me pertinent questions during the writing stage of my manual. Your questions and my answers could be included in the manual.

What will be the title? The working title is what you see at the top of this page.

Will you be conducting seminars when the manual is finished? That's my plan. You can book me now for any time in 2018 and 2019.

Can I teach seminars from your manual? Yes, but ONLY with a licensing arrangement from me.

How long have you been practicing as an independent marketing consultant? Since 1977, first as a corporate wardrobe consultant, then a corporate etiquette consultant, then, because I was appearing in the national media frequently (using my creative marketing skills) I was asked to represent senior level management consultants who were also authors and speakers. Becoming a personal public relations "agent" and marketing consultant was a natural progression.

Where is your office? In my home in Erie Pennsylvania, formerly Toronto Ontario.

What are your office hours? Noon to about 6 PM Monday through Friday. Mornings are my thinking and writing time so I don't take phone calls or appointments until about 12:30 or 1:00. The exceptions are paid speaking engagements, national media/press interviews, and client emergencies.

Do you work weekends? No. To stay fresh (with ideas) and to avoid burnout, I take weekends off work. Only in rare cases, and with increased fees, will I undertake work activities on weekends and/or holidays.

What's the best way to contact you? By email: adviceempire@gmail.com Writing to me allows me some time to think about a response and I can answer you after I've completed the task I'm working on. You can usually expect a response that day or within a few hours unless it's the weekend or a holiday. You should be specific, telling me exactly what you want. Too many people send me an introduction and give me no idea what they want me to do for them.

Can I mail you my brochure and press kit? Only if you are retaining me for my services and want my advice on how to improve your materials and market yourself better.

Can I put you on my email mailing list to receive my news releases? Why? I can't do anything with them, and I write news releases for clients so seeing what my counterparts wrote really isn't very profitable for either of us.

Can I call you for a free telephone consultation to see if I want to retain you? If you have purchased a number of my books and manuals we can set up a consult so you can get clarification on the contents of the publications. If you want to know my philosophy on marketing methods, the best way is to purchase and read my seminar manuals or register and participate in one or more of my seminars.

Can I phone you to introduce myself? I prefer that you introduce yourself by way of the questionnaire I provide on this site. I find that introductory phone calls are time-consuming and not very productive; you'll get my full attention by giving me answers to the questions I ask.

Who do you represent? I represent those individuals who sell their specialized (not general) advice and wisdom: consultants, how-to authors, corporate spokesmen, advice columnists, talk show hosts, speakers.

Where are your clients located? Most are located across the United States and Canada. Some have resided in London, Dublin, Sydney, Singapore, and Cairo.

What's your forte´? Two things: Showing clients how to stop leaving good money on the table, and showing clients they can stop asking for work because they are attracting paying projects to them effortlessly.

What kind of services can I expect from you? To name a few: One year strategic marketing plans, brainstorming solution sessions, phone tutorials on any subject, customized media and press contact lists, media campaigns, etc.

Do you ever visit your clients where they work? Just ask. I'm available to travel anywhere in the mainland United States and Canada.

Do your clients ever visit you? My clients are welcome to visit - by prior appointment - for private advice, tutorials, strategic planning sessions, media interviews, speaking engagements, etc.

Do you ever work on commission? Rarely. The only exception is when I negotiate and confirm a speaking engagement agreement for a current or former client.

Do you ever discount your consulting fees?
No. I tried it with a pay-what-you-can-afford event for 45 days, but nobody wanted to participate in it. So now I maintain my stated fees.

What forms of payment do you accept? Cash, checks/cheques, PayPal and Square payments, lay-away plans, money orders, and specific gift cards: TracFone, WalMart, Giant Eagle, Wegman's, Virgin Mobile, Home Depot, Lowe's, Apple iTunes.

Will you give me a testimonial for my service? When you have been accepted as a client I will be delighted to do so. However it would be a conflict of interests for me to endorse a non-client, as it would preclude my ability to represent a client who provided a similar or competing service to yours.

Will you write me a proposal of your services? It's easy to find my services on this web site (or soon will be). If you absolutely have to have a proposal from me there is an upfront writing fee of $1,000. If you retain me, the $1000 is applied as a deposit against services performed. It takes a lot of thought and time to customize a proposal and 99.9% of recipients never respond once it's in their hands. So the fee I charge makes up for the lack of courtesy.

How long is your estimate valid? Usually 10-14 days. If you wait too long, the terms will expire.

Will you work for a percentage of the income you obtain for me? No... it's just impossible for me to prove your true income.

Can I call you to discuss what you can do for me? No. I'd prefer you email me: all phone consults are chargeable. Why not just tell me what you want/need?

Will you invest in my book project? No, thanks. Want to invest in mine?

Will you write my book for me, do the research, edit it, publish it, promote it and sell it for 10% of the profits? If I do all those things then it's actually my book, isn't it? If you want to hire me as a ghostwriter, we can talk about that.

I need $20,000 to write and publish my book. Will you send me the money? No, but if you will order my Angel Attraction Kit, I'll show you the right way to raise the money you need from private investors. (I did it. Follow my lead.)

Will you get me paid speaking gigs so I don't have to do it myself? If you retain me for my advice you will have meeting planners contacting you. I don't do telemarketing.

Andrea, when you talk about earning a Million Dollars, do you mean gross or net?
I look at it in increments. Initially a quarter-million, then half-million gross, then a million gross, then a million net, then a million Net Worth, then double it.

Do you offer a guarantee? Sometimes, but only with specific conditions. You will have to meet those conditions to qualify for the guarantee.

Can you guarantee I'll gross a million dollars by the end of 12 months? I can't guarantee what is out of my control, only what is in my control. I remember a very colorful Toronto millionaire, Dr. Morton Shulman, who wrote a book (Anyone Can Make a Million). The joke was he inherited $900,000 and grew it to a million. Seriously, it can take a number years of effort to reach your goal depending on where you are when you start, and how intensely you are willing to work. When I first started my practice I worked 7 days a week, 12 to 16 hours a day for several years. Are you willing to be that dedicated? You need to be.

Do you ever consult on a commission basis or contingency basis? No, do you? There just isn't a practical way to insure that I'd get paid for the true value of my expertise... unless you're willing to let me have access to all your bank accounts and sign over your home to me as collateral. {GRIN} I'm pretty sure you wouldn't find either of those acceptable. I certainly wouldn't.

Are you a life coach? No, I'm a consultant. My clients already are doing what they love and know where they want to go. They just need my strategic advice to get themselves there much faster than going it all on their own.

Why do you charge so much money for a campaign? I charge more as a way to limit the number of clients I take on. To be honest, I prefer that clients not hire me to market their articles, columns, consulting services, speaking services, etc., for them. This is work that clients can do, and should be doing for themselves. I've done campaigns for several decades and my time is better spent as your mentor. Besides, I want to save my clients money and teach them simple, effective, time-saving ways to market themselves. However, if a client really wants to delegate all marketing work to me and is willing to pay me a a big pile of money to do it, the large fee will make the work pleasurable for me. (I can't do a great job if I'm not enjoying the process.)

Are you an advertising agency, and don't you get a commission every time your client buys advertising? No. In fact, I don't want clients to pay for advertising. Advertising is fine for repair services and products but not very effective for professional services. I prefer that practitioners not pay for promotion, but rather get paid to promote themselves. And no, I don't get a commission on anything my clients buy that I didn't create. This way I avoid conflicts of interests.

How much money is reasonable for me to invest in my own marketing? How much income do you expect to earn? Investing a minimum of 10% of your intended income is the industry standard.

Did you take some time off from consulting? I did. I had to attend to family matters and something prior to that. But I'll be back in business full-time in 2018.

Do you still run a speaker agency? No, I closed it permanently. I found it competed with my public relations and marketing services... and speakers were too eager to speak for free which meant I earned no commissions for negotiating contracts.