Guide for Potential Clients
Please read these
pages. Hire Andrea | My Ideal Client | 12 Baby Steps
Please take some time to read through the web pages in this
section. (See the navigation column at left.) They will
give you important information. Reading before you contact
me will save you time, money and a lecture from me! And I
will think you're brilliant and fabulous.
I've found that smart people who hire me who have not read
or understood how I work have expectations that I will
provide antiquated, inefficient marketing methods meant for
tangible products. If you don't want to pay me
$600 an hour to teach you
how I work....
Start with
these:
a. Follow the 12 Baby Steps in sequence. If you like to go slowly,
this the way to get your feet wet first.
b. Register for my Million Dollar Wisdom Class so you have a crash course in
this trail blazing marketing concept.
Then...
1. Recognize that, just like a doctor or lawyer, I don't
share names of my clients. My clients know that the work I
do with them is confidential.
I often sign letters of non-disclosure as they request.
2. Allow me to promote your expertise
so that paying assignments
(speaking, writing, consulting, etc.) flow to you
effortlessly. Please don't treat me as a book publicist...
which will produce far less income than you deserve.
3. Use me as your wise counsel
which is my greatest
strength. If you treat me as an office assistant or
telemarketer (as some have tried)... it will be very
expensive for you, and that is not a good business
decision.
4. Use me as your marketing
team: your personal
public relations consultant, your project manager, your
speaker advocate and your mentor. Not so I can have control
over your life - not my interest - but simply to see that
all aspects of your marketing and empire development are
consistent and supporting the other activities.
I recommend that you not hire other marketing professionals
whose philosophies will very likely conflict with those
that I advocate. If you do hire other people: book
promoter, speaker agent, publicist, marketing consultant,
etc., you may find that you become more of a project
manager than an expert, trying to keep all your team
members on the same page. Why work against your own best
interests?
5. Assume that all services
I provide are fee-based. It's
impossible to collect a percentage (commission) when the
results cannot be monitored and calculated in dollars (TV
appearances, free speeches, etc.)
6. Put me on automatic retainer so I don't have to spend
time collecting payment from you for every little task I do
for you. I work from a $20,000 a month retainer. I'll report to you weekly.
Please read these
pages. Hire Andrea | My Ideal Client | 12 Baby Steps
