For release:
8
Simple Ways professionals and service businesses can
introduce KINDNESS
as a marketing tool in their practices to increase profits
- says kindness crusader
[ Erie, PA ] Some
professionals and other service providers are sabotaging
their own sales potential. Their rudeness, apathy and
complacency for patients, clients and customers are
unnecessarily killing profits.
"What's happened to our kindness and concern for others?"
asks marketing specialist and professional speaker,
Andrea Reynolds. Despite her
outspokenness on the subject of Kindness as a Marketing
Tool, she herself continues to encounter rude and
hostile events like these as a patient, client and
customer:
1. A real estate agent who tinkled in the toilet as she
returned her phone call.
2. A bank manager who refused to open an account for her
because "anyone moving here from outside the area must be a
drug dealer".
3. A physician, already 40 minutes behind in appointments,
who walked past her in the reception area on his way to a
leisurely lunch while she waited.
4. An RV dealer who refused to show her the inside of any
RV (3 attempts) despite the $10,000 check she had in her
pocket as a deposit.
"Treat your clients as though they were second class - or
criminals - and you can kiss their business (and bucks)
good-bye." says Reynolds who has no difficulty spilling
details of her experiences to her audiences. But she
prefers to teach doctors, lawyers and other service
providers to have the kind of practice that constantly
builds a following and maintains loyal fans. "Why bully and
intimidate when you can draw crowds to you almost
effortlessly?"
She calls it the "Flee-Flock Effect." Clients and patients
will flee practices where they feel unwanted and flock to
practices where they feel welcome and important. "It's the
Bed and Breakfast approach," says Reynolds who used to
operate Authors B & B in Toronto, "make your guests
feel welcome in your home and not only will they return at
the next opportunity, they will sign your guest book to
tell the world they loved their stay, and sometimes they
will tip you very well. Treat them shabbily and they will
leave quickly and tell countless others."
Reynolds, the author of Jump Start Your Creative Thinking
Skills speaks to organizations
throughout the United States and Canada, inspiring
change through a program of specific strategies. Unlike
other expert-speakers who drop in and disappear,
Reynolds' distinct advantage is that she offers a
private email discussion forum on kindness as a
marketing tool for only her audience members and
clients. The forum reinforces and expands her message
long after her presentation or
workshop.
She
offers 8 simple ways to introduce kindness as part of
any practice's marketing plan:
1
Treat every
person who contacts you better than you yourself expect
to be treated.... even those whom you may regard as "low
income".
2
Invite clients
and patients to tell you what YOU could do to be kinder to
them.
3
Receive
Andrea's
weekly kindness tip by email and discuss it in
the office.
4
Join
Andrea's Intentional Acts of
Kindness Group where members offer and
request kind acts.
5
Bring in
a delightful, but feisty, guest
speaker who conducts creative
workshops for partners and staff on Kindness as a
Marketing Tool.
6
Hold regular
company-sponsored, customer appreciation events to say
thank you to all your clients, customers or patients.
7
Solicit
kindness tips from staff members and contribute them for
inclusion in Andrea's future booklet of kindness tips. If
chosen for publication, contributors will receive a note of
thanks, written acknowledgment and a free booklet.
8
Put an
old-fashioned suggestion box in a visible location; give
cash awards or gifts for great ideas that will make
clients' experiences in your office unforgettable. Quickly
incorporate the ideas.
Contact Andrea Reynolds directly: 814-520-5230 or visit her
web site: http://www.AndreaReynolds.com.
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