Is your business blueprint
(marketing plan) on paper?
How can you succeed if it isn't?
Andrea
provides a custom-tailored, strategic, positioning and
marketing plan to boost your expertise
or, if you prefer, you can
write your own plan with Andrea's
assistance.
I write this for you by putting myself in your place --
which requires research, intuitive imagination and empathy
-- as though I myself wanted to achieve long term success
from this expertise. (But I won't ever try to use it myself
and I won't divulge the plan I write for you to others!)
You can execute this plan by yourself or with my guidance.
You do agree to not turn over this plan to other marketing
and promotion people for any purpose. (Run from any
marketing or promotion people who ask to see it.... their
integrity is in question.)
I need to see your web site (if you have one) your
current/past publicity materials, and any business or
marketing plans you've written for yourself.
I will ask you 20 pertinent questions in an interview. When
you've sent me a deposit, I will send you the 20 questions.
The more specific the information you provide the more
specific I can make this plan for you. An interview or two
will be required during the process.
Comprehensive positioning and promotional plan custom
tailored by Andrea Reynolds to boost your expertise to
celebrity status and an astonishing income.
Your plan can
include: (This
is not the full list of contents; each plan is unique to
your own needs and expertise.)
1. Clarification of Objectives.
2. Feasibility of Success.
3. Positioning plan to meet your objectives.
4. Step-by-step, personalized 12 month, 2 year, 5 year and
10 year marketing plan.
5. Niche identification and definition.
6. Definition of ideal reputation.
7. Target market(s) determination.
8. Identification of your ideal clients.
9. Identification of your most effective (specific)
services and time frame
10. Specific ways to differentiate yourself from
"competitors"
11. Ways to overcome specific obstacles such as lack of
visibility, credibility, reputation, recognition, economic
environment, etc.
12. Recommendations for effective promotional materials.
13. News release story ideas.
14. Most effective ways to package and sell your written
products: articles, newsletters, columns, booklets, etc.
15. Most effective ways to sell your advice: consulting,
teaching, public speaking, etc.
16. Recommendations for media appearances.
17. Ways to organize your web site content for maximum
effectiveness and profit.
18. Ethical issues you need to prepare for.
19. Recommended providers of services you may require.
20. Determination of your most profitable fee structure.
Each plan requires considerable creative thought and
research. Because of the intensive work involved, I develop
only one plan at a time. Please allow 2-4 weeks for
completion, longer in some circumstances.
Your
investment: US $5,500.00
Prepayment required. For credit card payments
use the convenient, secure PayPal payment button below.
PHONE ORDERS: Your debit card with VISA logo or credit card is accepted in US funds...
(905)
280-0223 (orders only
please)ALTERNATIVE OPTION Write your own plan and have Andrea Reynolds give you an appraisal/evaluation of your plan's merits and shortcomings.
PUBLICATIONS
Some of these publications are included with your positioning and promotion plan, as appropriate:
Your Wisdom is Worth a Million (e-book)
Sell Your Advice and Knowledge: 250 Smart Ideas for Consultants and Specialists (report)
The Speaker's Promotion Kit: Materials You Need to Make Money as Paid Speaker (binder)
Secrets for Setting and Quoting Your Speaker Fees (report)
Make $1000 to $5000 a Month Writing Articles for Magazines (seminar notes)
Self-Syndicate Your Newspaper Advice Column (manual and 2 critiques)
Publish Your Own Print Newsletter for Profit (seminar notes)
25 Creative Ways to Successfully Raise $25,000 to $500,000 for Your Film, Book or Project (report)
Jump Start Your Creative Genius (booklet)
