Get your marketing blueprint (marketing
plan) on paper.
Critique by Andrea of your 12 month strategic,
positioning/marketing plan to boost your
expertise
If you prefer not to have
Andrea Reynolds write your 12 month plan
for
you,
let her critique the one you write so
you...
1. Leave no bases uncovered.
2. Omit no critical elements of your plan.
3. Ensure that your objectives lead you to your goals.
4. Avoid doing what is least effective, more expensive, and
more difficult.
5. Implement the activities in the best
sequence.
The
12 month plan
you
write and send Andrea can include:
1. Clarification of Objectives.
2. Feasibility of Success.
3. Positioning plan to meet your objectives.
4. Step-by-step, personalized 12 month marketing plan.
5. Niche identification and definition.
6. Definition of ideal reputation.
7. Target market(s) determination.
8. Identification of your ideal clients.
9. Identification of your most effective (specific)
services and time frame
10. Specific ways to differentiate yourself from
"competitors"
11. Ways to overcome specific obstacles such as lack of
visibility, credibility, reputation, recognition, economic
environment, etc.
12. Recommendations for effective promotional materials.
13. News release story ideas.
14. Most effective ways to package and sell your written
products: articles, newsletters, columns, booklets, etc.
15. Most effective ways to sell your advice: consulting,
teaching, public speaking, etc.
16. Recommendations for media appearances.
17. Ways to organize your web site content for maximum
effectiveness and profit.
18. Ethical issues you need to prepare for.
19. Recommended providers of services you may require.
20. Determination of your most profitable fee structure.
Your
investment: $2,000.00
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