So many speakers mistakenly
believe speaker bureaus and online speaker directories should
provide free marketing campaigns to get them paid speaking engagements...
as though they worked in the same way literary agents do. Please,
please understand that it works in reverse.
In order for meeting planners
to want to book you, you first need to become a drawing card
for them. In other words you need to have reached some form of
celebrity status so their audience wil register to hear and see
you. Making you famous and desired as a speaker is the mandate
of public relations firms (such as mine), not speaker bureaus,
and not book publicists, but personal public relations firms
who specialize in positioning and raising the profiles of specialists
and authorities with one specific area of expertise.
If you aren't generating paid
speaking engagements and want to have them flow to you effortlessly,
hire a personal public relations consulting firm to position
you and create an awareness campaign. All PERSONALIZED marketing
and promotion services are separate from the online directory
member benefits. See Andrea Reynolds
International.
However... we plan to promote
the online directory as a whole through press
and media contacts developed over nearly 30 years. That means
you and all the member speakers will share equally the attention
resulting from regular promotional efforts. You'll have access
to the same attention as your peers.
Remember... your profile here
can help you generate not just paid and unpaid speaking opportunities
but also press interviews, media appearances, paid writing assignments,
and paid consulting assignments. The sooner your profile is posted
the sooner you may start receiving exposure.
New Members: Request our 2 page tip sheet: 16
tips for speaker self-promotion. Please include your signature
file in your email. This is not an auto-responder.
