E- Report by Andrea Reynolds,
Copyright 1999-2010
US
$25.00
77 Secrets for writing unforgettable news releases
focuses on
tips and advice for writing press and media releases for
experts like you who want to publicize their tips booklet,
how-to book, or manual, so you ...
- get the attention of
editors (newspaper, magazine) or producers (radio, TV)
and
- prompt them to contact
you for an interview.
- increase your public
visibility and credibility prior to your publication's
release for advance orders.
The
Author
Andrea Reynolds learned to
write news releases in 1970 at Kent State University's
Journalism Dept. (to be precise: Taylor Hall, the scene of
the May 4 1970 shooting of students by the National Guard)
and has earned a living for more than 35 years as an
independent writer-consultant-promoter writing releases for
her clients. She has used news releases to generate
international press and media coverage to attract clients
in 7 countries. Her clients have been well-known and
unknown experts, and CEOs at Fortune 500
companies.
Her news releases continue to result in quotes, profiles
and feature stories, not only in hundreds of newspapers,
but also in
Time, Success, USA Today, Canadian Business, Entrepreneur,
and The Financial Post. They have also generated
invitations to appear on radio and national TV shows
including
David Frost's Frost Over Canada, and calls from
The Today Show, Leeza, Ricki, Rolonda, and
Montel.
The
Report
"This 25 page report
(which was originally published as a 5.5" x 8.5" booklet
and an e-report later) contains my secrets for writing
exciting, but believable, news releases for nonfiction
books which editors and producers love to receive. And it
includes examples of my releases that worked for me. Out of
courtesy for my clients' privacy, I use releases for my own
books as examples."
Contents
1.
Glossary of terms
2. Think about what you
want the release to do for you
3. Interview
yourself
4. Find the story behind
the story
5. Answer the editor's or
producer's questions
6. Use journalism
techniques
7. Present it in the right
format
8. Write your
headline
9. Add clincher
materials
10. Create an envelope
that begs to be opened
11. Send your release to
the right people
12. Get ready for stardom
and success
13. Sample press
releases:
-
The Halo Factor (This is the news release
that resulted in a 15 minute radio interview which
generated $30,000 from investors
for my book
publishing project.)
-
Build Your Own Million Dollar Advice
Empire
-
365 Critical Questions You Need to Ask Each Other Before
You Marry (booklet)
-
Bed & Breakfast Guest Do's and Don'ts
(booklet)
14.
Samples of clincher materials:
- Fact
sheet
- Suggested
Questions
- Cover
letter
15. Special Offer: Your
release critiqued by Andrea Reynolds at a special
rate
Order now:
US
$25.00 Credit cards are securely
processed through
www.PayPal.com. (Convenient button is
below.)
Or send check or money order to:
Andrea
Reynolds, Suite 647, 2501 West 12th Street, Erie PA
16505
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