E-
Report by Andrea
Reynolds, Copyright 1999-2008 US $29.00
77 Secrets for writing
unforgettable news releases focuses on tips and advice for writing
press and media releases for experts like you who want to
publicize their tips booklet, how-to book, or manual, so
you ...
- get the attention of editors
(newspaper, magazine) or producers (radio, TV)
and
- prompt them to contact you for an
interview.
- increase your public visibility and
credibility prior to your publication's release for advance
orders.
The
Author
Andrea Reynolds
learned to write news releases in 1970 at Kent State
University's Journalism Dept. (to be precise: Taylor Hall,
the scene of the May 4 1970 shooting of students by the
National Guard) and has earned a living for more than 35
years as an independent writer-consultant-promoter writing
releases for her clients. She has used news releases to
generate international press and media coverage to attract
clients in 7 countries. Her clients have been well-known
and unknown experts, and CEOs at Fortune 500
companies.
Her news releases continue to result in quotes, profiles
and feature stories, not only in hundreds of newspapers,
but also in Time, Success, USA
Today, Canadian Business, Entrepreneur, and The Financial
Post. They have also
generated invitations to appear on radio and national TV
shows including David Frost's Frost
Over Canada, and calls
from The Today Show, Leeza,
Ricki, Rolonda, and Montel.
The
Report
"This 25 page report
(which was originally published as a 5.5" x 8.5" booklet
and an e-report later) contains my secrets for writing
exciting, but believable, news releases for nonfiction
books which editors and producers love to receive. And it
includes examples of my releases that worked for me. Out of
courtesy for my clients' privacy, I use releases for my own
books as examples."
Contents
1. Glossary of
terms
2. Think about what you want the release
to do for you
3. Interview yourself
4. Find the story behind the
story
5. Answer the editor's or producer's
questions
6. Use journalism
techniques
7. Present it in the right
format
8. Write your headline
9. Add clincher
materials
10. Create an envelope that begs to be
opened
11. Send your release to the right
people
12. Get ready for stardom and
success
13. Sample press
releases:
- The Halo Factor
(This is the
news release that resulted in a 15 minute radio interview
which generated $30,000 from investors
for my book
publishing project.)
- Build Your Own
Million Dollar Advice Empire
- 365 Critical
Questions You Need to Ask Each Other Before You
Marry (booklet)
- Bed & Breakfast
Guest Do's and Don'ts (booklet)
14. Samples of clincher
materials:
- Fact sheet
- Suggested
Questions
- Cover letter
15. Special Offer: Your release
critiqued by Andrea Reynolds at a special
rate
Order
now: US $29.00
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