Andrea
Reynolds
(Example of what your directory profile can look like)
Please contact Andrea Reynolds directly: info@AndreaReynolds.com
EXPERTISE
1. Build Your Own Million Dollar Advice Empire... If you
have a specialized body of knowledge, EXPLOIT IT. Follow my
20 step system for building a one person empire.
"Are you ready to shake up your organization? With my
system you'll also learn the 12 unique principles for
self-promotion practiced by leading authorities like Dr.
Phil McGraw, Martha Stewart, Dr. Deepak Chopra, Dr. Joy
Browne, John Bradshaw, Richard Simmons, Julia Child, Suze
Orman, and others. If they could do it, certainly many of
us can build single-niche, how-to advice empires of our
own. It starts with having an all consuming passion for one
body of knowledge we want to share with others, building
credibility, building a reputation and a following as the
leading authority in your single expertise. The formula
I've preached since 1979 for positioning and self-promotion
runs contrary to those touted by most of today's Internet
marketing and branding gurus. I guarantee my unconventional
and controversial ideas will provoke heated discussion
within your membership. The principles work for those who
want to achieve greater professional visibility and wealth
for their advice and knowledge."
2. Empathy as a Marketing Tool... or 100 stunningly stupid
things we do to clients and customers that kill business
(more to follow)
3. Critical (but Simple) Thinking Skills that will make
your life so much easier (more to follow)
CONTACT DATA
Andrea Reynolds
Owner, AndreaReynolds International
Phone (905) 280-0223
Web sites: www.AndreaReynolds.com, www.CrisisBrainstorm.com
Email: info@AndreaReynolds.com
Mail: 359 Geneva Street, Ste. 401, St. Catharines, Ontario
Canada L2N 2G5 or Andrea Reynolds, PO Box 1106, Lewiston NY
14092
Started speaking to groups: 1968
Started receiving payment as a professional speaker: 1979
BIO
Andrea Reynolds was considered "least likely to succeed" by
her high school teachers and classmates. After attending 7
universities in 3 countries she graduated with a degree in
both marketing and family studies. She has hosted and
co-hosted talk radio in both the US and Canada, hosted a
television show, published how-to books for over 20 years,
published 6 newsletters, and written advice columns since
she was 15. As a marketing strategist, she has been hired
by some of the most brilliant experts and independent
professionals in the world as well as Fortune/Financial
Post 100 corporations for her marketing solutions and
strategies.
Andrea has appeared as an occasional guest expert on CBC's
"Morningside" with the late Peter Gzowski, CFRB radio, on
"Dini", CityTv's "Breakfast Television", Global News at
Noon, CBC Evening News, and was quoted in Time, Success,
USA Today, Entrepreneur, Globe and Mail, Financial Post,
National Post, Canadian Business, Toronto Star, etc. She
has been listed in various "who's who" directories in
Toronto and Canada.
She became her own first client in 1977 after attempting to
hire a Toronto public relations firm to gain exposure for
her (then) wardrobe consulting service. The agency wanted a
$3,000 fee to "take a few editors to lunch to talk about
her." Marketing degree in hand, Andrea knew she could do as
much for herself for far less money. As she became more
visible two author-management consultants asked her to
promote them and her expert-promotion practice was launched
in 1979.
PUBLISHED TITLES (all are available to
audiences... ask about volume pricing)
25 Creative Ways to Successfully Raise $25,000, $50,000 or
More for Your Book, Film or Project without credit cards or
selling a kidney (Report)
Raise the Capital You Need from Private Investors (Package
of 3 documents and goodies)
Angel Attraction Kit For authors who want to raise capital
with "angel investors" for their how-to book publishing
project. Receive my Angel Attraction Kit: all the documents
I used to raise $25,000 with private investors, a 20 minute
private consult, and join the private email discussion to
walk you through the process: $299
The Speaker's Promotion Kit: Promotional materials You Need
to Make Money as a Professional Speaker
Secrets for Setting and Quoting Your Speaking Fees (36 page
report)
33 Ways to get the Best Performance from Speakers (7 page
report)
Publish Your Own Profitable, Paid Subscription Newsletter
(Seminar manual)
How to Make $1000 to $5000 a Month by Writing Articles for
Magazines (Seminar Manual; or 3 audio tapes; or package of
both)
Self-Syndicate Your Own Newspaper Column (Seminar manual +
consult)
Writer's Fortune Cookie Predictions. Break Your Writer's
Block...the oracle's predictions for your success
Successful Consulting: How the Best Independent
Professionals Get That Way (Seminar manual)
Sell Your Advice and Knowledge: 250 Smart Ideas for
Consultants and Specialists (Report)
Start Your Own Personal Services Business (manual)
77 Secrets for Writing Unforgettable Press Releases that
Excite Editors and Producers and Generate Interview
Invitations: TV, radio, magazines, papers (Report)
Jump Start Your Creative Genius (Report)
Start Your own Mutual, Self-Help Support Group (Manual)
Stand Up! Be More Assertive by Addressing Others' Critical,
Manipulative, and Controlling Behavior (Seminar manual)
No Surprises: 365 Critical Questions You Need to Ask Each
Other Before You Marry (32 page Booklet)
No Surprises: 20 Questions About Love and Romance You Need
to Ask Each Other Before You Marry (3 page Article reprint)
Let's Do Something Besides Dinner and a Movie: 1001 Date
and Activity Ideas for Couples, Singles, Pals and Groups
(125 page Report)
Great Dates booklet series: 1001 date ideas (as above) but
divided into 6 passport-size booklets for convenient
portability.
101 Places Where Singles Can Meet Other Single Adults
(Report)
No More Empty Relationships: A Handbook for Single Adults
Who Want to Break the Pattern of Going-Nowhere
Relationships and Find Partners Who Meet Their Emotional
Needs. (Manual)
OutSmarting Sweetheart Swindlers: Protect Your Heart and
Assets from a Romantic Con Artist (Report)
Staying Safe from Stalkers: Smart Things to Do When You're
Terrified (Large size booklet)
You're Smart...Why Aren't You Earning Enough?: How to Move
from Chronic Financial Crisis to Financial Comfort (Large
size booklet)
Charity Begins Next Door: Much Needed Gifts For Anyone
Facing Financial Crisis (booklet)
Take The Bed & Breakfast Guest Etiquette Quiz: and
impress everyone with your savoir faire (booklet)
LECTURE TITLES
Write your own Code of Conduct
Civility as a Marketing Tool in the Medical Practice (MD,
DC, DO, DVM, DDS, ND, PhD)
Civility as a Marketing Tool in the Law Practice
Civility as a Marketing Tool in the Real Estate profession
Million Dollar Advice Empires: Celebrities Who Have Built
Theirs and What It Will Take for You to Do It, too.
Think like a Celebrity Expert to Multiply Your Fees and
Revenues
Claiming Expert Status: A Dozen Ways to Position Yourself
as the Leading Authority in Your Specialized Field
The Leading Authority: How to Create a Demand and Build a
Following for Your Professional Service or Practice
The HALO Formula: 12 Contrarian Principles for Building
Your Own How-to or Knowledge Empire Andrea Reynolds briefly
explains the 12 principles she identified that will
actually put money in your bank account. You've heard all
about Branding... it's the latest, and supposedly smartest,
marketing method for businesses. It may be great for
getting exposure. Problem is... it's just not effective for
Professionals who counsel or advise.
Dare to be Visible: Smart and outrageous ways get
attention, recognition and respect. Celebrities get
attention easily, sometimes even more than they want. But
what about the rest of us? If you're hoping to get noticed,
or are feeling invisible in your professional life, this
presentation will give you smart ideas you never thought
of. (A special presentation is offered to students in
grades 4-13, and university.)
Creative Self-Promotion for Experts ...How to get paid to
promote your advice, service, practice or book without
advertising, cold-calling, or spending a lot of cash.
Writing, speaking, appearing on TV and radio. Plus many
unusual, offbeat, and practical ideas to attract clients.
Sell Your Wisdom: 30 Ways to Package and Sell Your Advice
and Knowledge Everything you develop should be working for
you in 3 or more ways. Writing a book, speaking and
consulting are the 3 most popular ways to sell your wisdom
and advice, but there are many more. Andrea Reynolds will
show you examples of 30 more ways your already-developed
work can earn more income for you. (Reports are available
for sale to audiences)
SEMINAR/WORKSHOP TITLES
The Leading Authority: How to Create a Demand and Build a
Following for Your Professional Service or Practice This is
a two day seminar for consultants, specialists and
professionals. Learn how Tony Robbins, Martha Stewart, Dr.
Laura, Richard Simmons, Deepak Chopra, Charles Givens, and
others, created and built six-figure, multi-million, and
billion dollar empires by packaging and selling their
knowledge and advice and building a loyal following. A
creative contrarian, Andrea Reynolds has interviewed and
observed experts who have built advice empires of various
sizes, and identified specific methods and techniques which
contradict conventional wisdom. Andrea believes her methods
also can be successfully implemented by people who have a
specific body of knowledge they hadn't considered
marketable, by recent graduates, and by people stuck in
jobs they hate. (Two day seminar)
Turning Free Publicity into Paid Activities. At first,
receiving press coverage was exciting and it helped you
generate some book sales and some visibility. But lately
you've been getting interview requests from journalists
which require you to do a lot of fact-finding and analysis.
It seems the journalist gets accolades and payment for all
the research you did for a great story, your sources get
more coverage than you and neither your book nor your web
site are mentioned. This seminar shows you specific steps
you can take to get the respect and recognition you deserve
and get paid for your knowledge and advice. (3 hour
seminar; 6 hour workshop)
"You're Smart... Why Aren't You Earning Enough?" Smart Tips
that Take You from Chronic Financial Crisis to Financial
Comfort Have you ever asked yourself that question? Are you
writing for free, speaking for free, or giving away your
time and advice for free? Are you having trouble saying no
to inappropriate requests? Are you accepting projects that
don't pay you enough, or are you turning away projects
which could pay you what you need? Learn very specific ways
to stop under-valuing and under-pricing yourself. Specific
tips to change your thinking, change your behavior, and
change your financial picture. (Booklets are available for
sale to audiences) (One to three hours)
Self-Syndication: How to Start a Successful, Syndicated
Newspaper Column and Build a Following of Loyal Readers
Think about this: If you were to generate contracts with
100 daily newspapers for writing one weekly advice column,
at a conservative average rate of $30 per paper (some will
pay more, some will pay less) you'd be grossing,
potentially, $150,000 a year, not to mention the increased
book sales and paid speaking engagements which will result
from your visibility. This seminar will teach you what you
need to know. (Three to six hours.)
Profitable Proposals: How to Land Lucrative Corporate
Contracts.. from First Contact to Completion. You've just
received a Request for Proposal (RFP)... now what do you
do? Will you write the proposal or decline? This seminar
shows you how to evaluate opportunities and if you follow
through, the steps to take that will put you in the
driver's seat. (3 hour seminar; 6 hour workshop)
Jump Start Your Creative Genius... Creative Thinking to
generate more ideas, answers, solutions Andrea Reynolds
shows us how our creative thinking can result in success:
solving problems, discovering new options, and creating new
businesses or products. In this 3-hour workshop she
challenges her students with "brain aerobics" such as
zigzag thinking, hurricane thinking, six-hat thinking, and
ghost thinking. (Three hours) Booklets are available for
sale to audiences.
Talk Show Guestmanship... How to be a Terrific Guest Expert
and Be Invited Back
Interviews and Appearances... What to Do When the Press and
Media Call
Successful consulting: switch from employment to
independent practice
Brainstorm session: consulting and practice challenges
Profitable Proposals: Land lucrative corporate contracts
Identify and define your own unique niche
12 Principles to take you to leading authority status
Write your 12 month self-promotion plan
Package and sell your advice in 30 or more ways
Create newsworthy stories the press and media love
Why Aren't You Earning Enough?" Tips for those who can't
afford to invest in themselves
Simple web site tips that present you and your services
effectively
Generate $25,000 to $25 million for your special project
Make money writing articles for magazines
Publish your print newsletter for profit
Speaking Professionally... How to Earn a Great Income as a
Speaker
Set, quote and boost your speaking fees
Negotiate your own speaking engagements like an agent
Make money doing commercial voice-overs
Host your own radio talk show
Hold your own profitable group seminars
Position yourself as a $30,000+ per hour speaker
ORGANIZATIONS ADDRESSED IN THE PAST
Bluewater Management Seminar (Ontario)
Canadian Association of Women Business Owners (national)
Canadian Association of Women Executives (national)
Canadian Institute of Management (national)
Canadian Society of Hospital Pharmacists (national)
Certified General Accountant's Association of Ontario
(provincial)
Federation of Women Teacher's Associations (national)
Industrial Marketing Research Association Of Canada
(national)
Institute of Chartered Accountants of Ontario (provincial)
Junior Farmers Association of Ontario (provincial)
Meeting Planners International (Toronto)
Ontario Dental Association (provincial)
Ontario Education Association (provincial)
Professional Secretaries International (Toronto)
Special Libraries Association (national)
Toronto Credit Women International
Toronto Home Economics Association
Women's Economic Forum of Windsor
Ontario Ministry of Agriculture and Food
Ontario Ministry of Labour and Employment
AUDIENCE TESTIMONIALS
"Andrea Reynolds has not only developed her left brain and
her right brain equally well, but trained them to talk to
each other." Vinod Busjeet, Ph.D., The World Bank,
Washington DC
"Where others see the world in black and white, Andrea
Reynolds sees the world in blazing technicolour." Robert J.
Brown, London Polytechnic Institute, London England
"Thank you for your participation in our meeting on
Saturday. We had considerable feedback after the
presentation on how meaningful it had been to the
audience." Dale Carnegie Courses
"I would like to extend our thanks to you for your
thought-provoking presentation. Your topic sparked great
interest among our members." Special Libraries Association
of Canada
"Thanks for participating in our recent annual meeting.
This topic added a new dimension to our educational program
which is usually very clinically oriented. It did stimulate
some interesting discussion." Canadian Society of Hospital
Pharmacists
"Your topic stimulated a great deal of interest as the
large attendance showed." Canadian Association of Women
Executives
"Your presentations helped create one of the best
conferences yet." Junior Farmers Association of Ontario
"Your topic was well received by those in attendance. I
hope we can work more with you in the future." Industrial
Marketing Research Association of Canada
"The feedback I got about your talk was very favourable. We
certainly learned a lot from you." Currie, Coopers &
Lybrand Management Consultants
"You were just super last evening. You made your points
clearly, and on the elevator I heard nothing but praise."
"Andrea is an excellent teacher. Keep her teaching."
Learning Annex student
"Thank you for such an enlightening and relaxing day. You
gave us such positive feelings. I came away feeling
anything is possible." Private seminar participant
"I left feeling stimulated, saturated, satisfied, and ready
to act." Seminar participant
"I thought your presentation was excellent, extremely
professional and informative. I wish you were a little
closer to Australia." Training program participant
"The course was taught superbly and Andrea is highly
professional. She was very communicative and
knowledgeable." Consulting seminar participant
"It's been a pleasure participating and sharing the
tremendous amount of information you have accumulated for
this tremendous course." Consulting seminar participant
"More! Her course is invaluable, practical, down-to-earth."
Learning Annex student
DESIRABLE AUDIENCES
Accountants
Architects
Attorneys
Chefs
Chiropractors
Consultants
Dentists
Engineers
Financial, Investme
Management Consultants
Meeting and Event Planners
Money experts
Nonfiction authors specializing in one subject
Nurse educators
Physicians
Private investigators
Professional organizers
Psychologists
Psychotherapists
Psychiatrists
Real Estate professionals
Sociologists
Speakers
Veterinarians
SERVICES
Keynote Address (20-45 min.)
Lectures: 20-70 minutes
Panel Discussion participation
Break-out sessions
Introducer, announcer
Workshops and seminars:
90 minutes
Two hours
Half day (3-4 hrs)
Full day (6-8 hrs)
Two days (12-16 hrs)
Three days (18-24 hrs)
PERSONAL POLICY
1. For the sake of accuracy I must approve all promotional
copy about me and my presentation prior to printing and
distribution: news releases, programmes, brochures,
signage, etc.
2. For events at a distance I prefer travel by land or
water over air travel: car, train, RV, or boat.
3. Please provide written directions to the event location
and someone to meet me on arrival.
4. I prefer to drive and would like a parking spot reserved
for my large van near the entrance closest to the room
where I will be speaking.
5. I can easily fill in last minute for a speaker when the
event is relatively close by: Niagara Region; Erie PA,
Cleveland OH, Pittsburgh PA; Buffalo NY, Rochester NY;
Toronto, Oshawa, Hamilton, Oakville, Burlington; London,
Kitchener-Waterloo, Windsor, Ontario.
6. If I am delayed or unable to appear/speak due to illness
or accident I shall endeavor to find or recommend another
speaker who can replace me.
7. I am happy to receive payment in either US funds or
Canadian funds.
8. I can supply copies of letters of reference.
Please contact Andrea Reynolds directly: info@AndreaReynolds.com