My 12 Principles
PLEASE NOTE: These
principles are appropriate only for entrepreneurial
individuals who sell their specialized ADVICE.
My 12 principles are unconventional. I call them contrarian
because they run contrary to what you've been told by
Internet Marketing "experts". But, please remember... my 12
contrarian principles apply only to people who
have one
specialized advice to sell, long term; NOT multiple or serial areas
of nonrelated expertise, NOT products, NOT services, and
certainly not volunteer or charitable work you do.
Can you accept all 12 of these principles? They aren't as
easy as you think because they contradict traditional
thinking. How many of them conflict with your current
marketing methods? Be honest.
Andrea
Reynolds' 12 Contrarian Principles Building Your One Person
Advice Empire
1. Do the one thing you
absolutely love and charge for it.
2. Ignore the dream-killers around you.
3. Promote your own name rather than a company
name.
4. Position yourself as the leader in your niche, not a
follower or an also-ran.
5. Narrow your niche even more or create a new niche if
necessary.
6. Multiply yourself by offering your specialized knowledge
in a variety of formats.
7. Attract people to you, rather than "knocking on doors"
to get clients.
8. Avoid obvious paid advertising.
9. Avoid working for free.
10. Get paid to promote yourself.
11. Do fun things that just happen to be
newsworthy.
12. Be a memorable person: a contrarian, a maverick, a
pioneer, a rebel.
You may be interested in these starter publications for new
experts:
Sell Your Advice &
Knowledge
Successful Consulting
